Joshua John Clarkson (Ph.D. in Social Psychology, Ph.D. in Marketing) is a consumer psychologist who specializes in self-control and social influence. He received his B.A. in Psychology and M.A. in General Psychology, both at the University of North Florida, before receiving a Ph.D. in Social Psychology from Indiana University and a Ph.D. in Marketing from the University of Florida. He has published over thirty peer-reviewed articles, and his most recent book, Mastering Self Control, was released in 2021. Dr. Clarkson is founder of Consumer Insights, LLC and is currently a Full Professor of Marketing at the University of Cincinnati.