Joshua John Clarkson (Ph.D. in Social Psychology, Ph.D. in Marketing) is a consumer psychologist who specializes in persuasion, social influence, and self-control.
His new book, Mastering Self-Control, is available this Spring.
Grounded in nearly a century of scientific research, Mastering Self Control is an academic ‘how to’ in the mastery of self control. Though most of us have an acute awareness of the goals we want to achieve, we have little insight into how we respond to questions central to successful goal attainment. What is a realistic goal? Can we turn intentions to actions? Why do we need a support system? It is within this context that this volume identifies a series of actionable strategies to push readers to master self-control and consequently optimize goal progress.