Whether an invited talk, a conference presentation, an undergraduate course, or a graduate seminar, the process of discussing, debating, and exploring ideas is enjoyable for me. Indeed, presenting (in any form) involves an interactive audience with the potential to offer real-time feedback. This is a process I find both refreshing and motivating. This is also a process I believe central to effective communication and thus effective teaching.

Current Courses

Consumer Behavior (undergraduate/MS/MBA)

Consumer Behavior is a specialized course in the emotional, mental, and behavioral responses that precede, determine, or follow the purchase, consumption, and disposal of goods and services. The primary objective of this course is to provide a broad understanding of consumer behavior by examining both classic and contemporary perspectives on fundamental issues within consumer behavior (e.g., information processing, decision making, social influence).

Influence Strategies (MS/MBA)

Social influence refers to the attempt of one party to gain compliance from another party. It is a universal feature of human existence and widely practiced by sellers. This course examines principles of social influence and their applications in marketing. Based on noted psychologist Robert B. Cialdini’s book Influence and grounded in classic and contemporary research on persuasion, students will learn the psychological secrets underlying powerful persuasion techniques used by advertisers, sales professionals, direct marketers, politicians, and others.

Sports Marketing (MS/MBA)

This course is a case-based masters course devoted to understanding the venue of Sports Events Marketing from the perspectives of both practitioners and academics. The emphasis is not on learning a multitude of new frameworks but on discussing topical issues in sports marketing. To accomplish the goal, the crux of the course is designed around industry experts, case-discussions, and individual lectures that will discuss the key issues within sports event marking.

Attitudes and Persuasion (PhD)

This course is a doctoral seminar focused on classic and contemporary issues in the domain of attitudes and persuasion. It covers classic topics in this domain, but each case emphasizes new findings, recent directions, and/or current controversies. Doctoral students who take this course will become familiar with research methods and major issues in attitudes research and will have a better understanding of how consumers form, use, change, and maintain their attitudes.